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Branding
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Visual Identity
Year
2025
Topic
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Experiential Learning Brand
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Group work
School
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Politecnico di Torino
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Italy
FullOf, education beyond borders.
Branding project designed to promote learning through collective travel. The work was promoted by ITCILO, a United Nations body dedicated to training and innovation in the world of work. The project was selected among the 5 most relevant out of 23 and officially presented at the ITCILO headquarters in Turin.
Experiential Learning
Collective Travel
#FullOf
Brand naming
FullOf is more than a name; it’s an open invitation. Intentionally incomplete, ‘FullOf…’ acts as a blank canvas that conveys boundless openness and shared energy. By inviting people to fill in the blank, the brand becomes a shared space, fueled by personal experiences and the transformative power of learning
Logo design
The logo captures the transformative power of travel and authentic human connection. Its minimalist winking smile symbolizes openness, shared energy, and the spark of a new turning point. More than a graphic mark, it’s a visual promise—an invitation to travel both around the world and deep within yourself.
Visual identity
The visual identity is a dynamic, flexible system designed to reflect the brand’s vibrant energy. Striking colors, paired with the bold Outfit and the clear Satoshi fonts, create a rhythmic and harmonious visual language. Driven by a youthful and international voice, the design seamlessly adapts to any format, capturing the true spirit of collective learning.
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#ff58db
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Dynamic identity
Designed to thrive in the digital world, the brand’s dynamic language comes alive across social platforms and the web. Meanwhile, physical touchpoints, like traveler kits and merchandise, enhance the experience and foster a strong sense of belonging. Together, they prove the system’s seamless flexibility, while maintaining a striking and recognizable identity in any context.
